Privacy Policy
Alfa Rising Business Solution™ (A brand of Kkey 2 Innovative Business Technology Private Limited) is committed to protecting personal data & confidential business information.
1. Introduction, Scope & Privacy Commitment
Alfa Rising Business Solution (“Alfa Rising”, “we”, “our” or “us”), a brand of Kkey 2 Innovative Business Technology Private Limited, is committed to the responsible handling of personal data and confidential business information. This Privacy Policy explains how information may be collected, used, shared, protected, retained, and processed through our website, diagnostic tools, consultations, CRM, and advisory activities.
This Policy applies to website visitors, prospective clients, clients, business representatives, referral partners, and individuals interacting through enquiry forms, consultation bookings, Free Business Diagnostic™, Alfa Rising Business Readiness Assessment™ (ARBRA™), WhatsApp Business, and document-upload processes.
Statutory Alignment: Designed in compliance with Indian law, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and notified Digital Personal Data Protection Rules, 2025.
2. Information We Collect
We collect information necessary to deliver business advisory, capital facilitation, and diagnostic services:
- Contact & Identity Data: Name, work email address, telephone number, job title, and company details.
- Business & Financial Information: Industry, capital requirements, financial statements, tax/GST records, debt structures, projections, and incorporation records relevant to capital transactions.
- Assessment & Diagnostic Records: Responses and calculated readiness scores from our ARBRA™ tool.
- Technical & Cookie Data: IP address, device telemetry, browser type, analytics cookies, and security logging.
3. How We Use Information
Information collected is used for specified, legitimate business purposes:
Advisory & Diagnostics
Conducting ARBRA™ assessments, generating executive reports, providing strategy consultations, and managing CRM client records.
Capital Advisory & Structuring
Evaluating funding eligibility, preparing case documentation, and coordinating authorized discussions with lenders, banks, NBFCs, and investors.
4. Legal Basis, Consent & Processing
Where processing relies on consent, clear notice of purpose is provided. Consent may be withdrawn at any time in accordance with applicable law, without invalidating prior lawful processing. Participation in an assessment or consultation does not constitute perpetual consent for unrelated marketing.
6. Data Security & Safeguards
We enforce technical, administrative, and organizational safeguards including least-privilege access controls, secure SSL transport encryption, secret management, and heightened confidentiality protections for financial and KYC records.
7. Data Retention & Secure Deletion
Information is retained only as long as reasonably necessary for business purposes, legal obligations, statutory audits, or active engagements. When no longer required, data is securely erased or anonymized.
8. Privacy Rights & Grievances
Under applicable Indian privacy law, individuals have rights regarding access, correction, updating, erasure of personal data, and grievance redressal.