Terms & Conditions
Alfa Rising Business Solution™ (A brand of Kkey 2 Innovative Business Technology Private Limited) website terms, assessment disclaimers, and advisory service conditions.
1. Introduction, Acceptance & Scope
These Terms govern the use of the Alfa Rising Business Solution website, assessments, booking facilities, digital tools, and related services. Alfa Rising Business Solution (“Alfa Rising”) operates as a brand of Kkey 2 Innovative Business Technology Private Limited.
Alfa Rising operates as a business growth and strategic capital advisory platform. Activities may include business diagnostics, ARBRA™, growth consulting, financial & capital-readiness analysis, debt/funding advisory, restructuring, business planning, financial modeling, investment-readiness advisory, and capital-provider introductions.
2. Website Access, Eligibility & Acceptable Use
Users must have appropriate legal capacity and authority to act. Users agree to provide authentic information and safeguard their account credentials. Alfa Rising’s advisory process will never ask for internet-banking passwords, card PINs, or banking OTPs.
Users must not commit fraud, impersonate others, submit forged business records, scrape proprietary content, or bypass system security controls.
3. Free Business Diagnostic™, ARBRA™ & Reports
The Free Business Diagnostic™ and Alfa Rising Business Readiness Assessment™ (ARBRA™) are preliminary business-health tools designed for analytical decision-support. They do not constitute an audited financial opinion, statutory certification, valuation certificate, or formal credit rating.
Assessment outputs depend materially on participant-supplied data. Clients retain rights to their underlying business data, while Alfa Rising retains all rights to its proprietary scoring logic, benchmarking, report architecture, and methodologies.
4. Consultations & Advisory Engagements
Enquiry, consultation, diagnostic assessment, proposal, formal engagement, and service delivery are distinct stages. Substantial professional services require a separate engagement letter, scope of work, or commercial agreement defining deliverables, responsibilities, fees, and timelines.
5. Capital Advisory, Lenders & Funding Execution
Alfa Rising works with banks, NBFCs, financial institutions, debt providers, HNIs, family offices, angel networks, and PE/VC funds. Lender matching scores are decision-support tools; a match is not a binding loan approval or funding commitment.
Independent capital providers conduct their own KYC, credit underwriting, valuation, and legal due diligence. Indicative quotes and term sheets are non-binding until formal closing.
6. Fees, Payments, Taxes & Refund Policy
Professional fees compensate Alfa Rising for agreed advisory, diagnostic, structuring, and facilitation work—not for guaranteed third-party approvals or funding outcomes.
- Taxes: Fees are subject to GST and applicable taxes. Statutory TDS should be deducted/deposited according to Indian tax law.
- Payments: Payments must be made strictly through authorized Alfa Rising accounts.
- Refunds: Independent lender rejection or altered investment terms does not require a refund of properly earned advisory fees.
7. Intellectual Property & Licensing
Alfa Rising retains full rights to its branding, website content, ARBRA™ assessment frameworks, reports, scoring methodologies, and advisory models. Users may not resell, white-label, or reverse-engineer proprietary frameworks without explicit authorization.
8. Confidentiality & Controlled Disclosure
Commercially sensitive information (financial statements, borrowing records, business plans) is handled under strict need-to-know access and classification controls (Public, Internal, Confidential, Highly Confidential).
9. Dispute Resolution & Governing Law
These Terms are governed by the laws of India. Any disputes arising shall be subject to good-faith resolution, or arbitration under the Arbitration and Conciliation Act, 1996 with seat/jurisdiction in Mumbai, Maharashtra, India.